Keep it short: The average length of a pop song is about 3m:30s. Don't outstay your welcome. Listeners will become bored very quickly if they think they’ve heard it all before and you don’t give them aural reasons why they should listen to the end. Above all, don't indulge in protracted guitar or other solos - you might think they're really cool but the listener won't hear most of it - they'll have switched off.
Let a song breathe; a common beginner's problem is trying to fill all the spaces up. Great hooks can come from the contrast between sections and the sparse or even empty spaces between. So don’t string things out once the song has done its purpose: if the listener likes the song they’ll play it again and that’s the whole point.
Always be prepared: Always carry a pocket dictaphone or special notebook. Inspiration for that next great song won't come into your head spontaneously. Sessions where you decide to sit down tonight with your guitar and write a great song always end in disappointment and the feeling you'll never manage it. Ever had a superb thought for a lyric phrase in the car only to completely forget it when you got home? Great writers, and comedians, know this. That's why most of them jot down things they hear and see during the day that amuses them, hoarding it for later use. Benny Hill, the famous comedian, always carried a large notebook with him and he'd often sit for hours in restaurants and pavement cafes watching and listening to people. He'd jot down the everyday funny or odd things people said or did and go through them later when he was writing shows, so that he had something to spark his inspiration rather then having to sit down with a pile of blank paper and nothing else. Some writers are inspired by the titles used in magazine articles. These are often snappy, and can make great starting points for songs. Get into the habit of seeing at the world as an infinite ideas machine. As a songwriter all you have to do is to tap into this amazing free resource and translate what you see into songwriting ideas.
Of course doing this takes a lot of practice and a willingness to become much more observant and mindful of what's going on in your life.
Break the rules (when it's better to do so): Don't forget, we're dealing with art here, not science. Human creativity is a wonderful but unpredictable thing and sometimes breaking the rules makes magic happen, and if it feels right and sounds right, it is right. The Beatles were the masters of this during their psychedelic creative period - deliberately breaking the rules to see what sparks would come off, e.g. stitching two different songs together in 'Day In The Life'. But learn the rules - your craft - first!
Don't ask relatives and friends what they think of your songs unless you need some comforting, but perhaps misguided, feedback! Ask for honest, constructive opinions from other songwriters, or post your MP3s on forums for like-minded folks to give you comment and suggestions. Cakewalk’s Sonar has a songs section on their forums here and Studio Central forums have a song review section here, but there are many others.
Listen carefully to other music: With some of the above points in mind, now listen carefully to some of your CDs (and maybe those of some friends) and look out for the tricks and techniques that the artists and arrangers have used. For these purposes ignore whether you 'dig' the music or not; you're conducting a practical exercise here. Try and tease out why certain songs hold your interest and others don't. Why are some tracks simply great and others dull by comparison? What draws you in almost without you realising it? The lyrics? The steady layering of sounds? Where are the hooks?
